10 of Google's Free Tools for Keyword Research

Choosing the just the right keywords for your site is truly the key to successful SEO. They define your whole Internet marketing campaign – it revolves around keywords. Thus, if you really want to hit the bull’s eye with your SEO efforts, performing a thorough keyword research is where you’d start.

There is a gazillion of keyword tools out there that help you research keywords from various perspectives. But today we’ll talk about free Google tools that allow you to get valuable keyword intelligence without spending a penny. Some of them you probably heard of, while some names might not ring a bell. In any case, the more keyword research methods you use, the better targeted your search terms will be. So, it won’t hurt to add these Google keyword tools to your SEO toolkit.

1 - Goolge Adwords Keyword Tool

This keyword tool is well-familiar to most SEOs and Internet marketers. It was initially intended to assist Google Adwords advertisers with getting the highest-paying keywords for their PPC campaigns. And it has become a truly indispensible source of keyword ideas for almost every SEO professional.

The app will suggest keywords based on the initial list of search terms you provide or based on your website’s content. It will also tell you the competition rate for each keyword, as well as the number of searches it gets on Google per month.

A keyword’s search volume (aka search popularity) may vary depending on the match type you specify. The tool offers 3 match types – broad, [exact] and “phrase”.

- Broad match will bring you all the phrases that contain your keyword plus synonyms. For example, “designer sunglasses” will be considered a synonym for “designer shades”.

- Exact match will show the number of searches for an exact term, excluding synonyms or longer phrases with that keyword. For instance, it will tell you how many times the exact phrase “designer shades” was looked up on Google.

- Phrase match will also include longer phrases that contain the initial key phrase you specify. For example, ‘buy brand-new designer shades’ and ‘designer shades in different styles and shapes’ will be considered matches for the phrase “designer shades”.

Google Adwords Keyword Tool also groups suggested keywords into appropriate categories, which helps you easier find the ones that are more suitable for your website.

2 - Google Suggest

You must have seen this many times. Once you start typing a search term on Google, you get suggested how to complete your key phrase. These suggestions are not random – they are based on popular terms people search for on Google. To get some unique keyword ideas for you site, start typing your initial keyword and copy the suggestions that appear. You can make a screenshot and convert it into a different format later. Or you can simply write down suggested keywords on a piece of paper – up to you.

The downside of this method is that it’s not very convenient to switch between windows and programs or to take notes manually. Besides, you have to type in each keyword that you want to get ideas for.

3 - Related Searches

The Related Searches section on Google is yet another valuable source to tap into for more keyword ideas. Related searches normally appear at the bottom of a page when you google something up and look like this:

To get even more out of the Related Searches section, hit the More search tools link in the menu on the left and choose the Related searches mode. This time, an extended list of related searches will get displayed at the top of search results:

Besides, each of these prompted terms is clickable. If you click on it, a list of keywords associated with this particular term will be produced. Thus, you get an almost never-ending string of keyword ideas.

Besides, the Related Searches method can also be used inside Rank Tracker, if you choose.

4 - Google Wonder Wheel

Google Wonder Wheel is yet another option you can use to get more keyword tips. It is located right below the Related searches button in the All results menu. Wonder Wheel is a way to graphically present keywords that are related to one another. It is not much different from the Related Searches option, but presents data in a more fun and refreshing way:

The wheel in the center contains your initial search term and is surrounded by related terms. If you click any of those associated keywords, another thematic wheel will appear, with the word you clicked on in the center. This method allows you to easily group words into thematically-related clusters and makes your keyword research easier, not to say, more fun.

5 - Google Sets

Google Sets is a not-so-well-known keyword app by Google that produces sets of things based on the initial terms you enter. You can choose to get suggested a large or a small set of related terms. But even after it has been generated, you can opt to grow the set or shrink it.

6 - Google Trends

Google Trends allows you to see how the popularity of different search terms changes over time. It reflects seasonal fluctuations in certain keyword’s search popularity, and allows you to see which one of your targeted keywords is looked up more often in comparison with a synonymous term. It basically helps you predict seasonal traffic changes and prompts you when a keyword becomes more or less “trendy”.

Besides, it will show what countries certain search terms are most popular in. You can get info on up to 5 words within one single graph that allows you to easily compare them.

Please, note that the table does not show exact search volumes of words. It shows the relation to one another and uses the first keyword you enter as a starting point.

Another valuable insight this tool provides is top 20 most searched for terms on the Web. This way you can define hot topics to write on and discover keywords that will help you optimize your site or blog for Google News.

7 - Google Trends for Websites

Using Google Trends for Websites you can see how the amount of traffic to a particular site changes over time, what other sites those who visit the site you’re analyzing also go to, and what related keywords they look up. The app provides the following statistics:

- The number of visitors to your site and seasonal traffic fluctuations
- The websites those who came to your site also visited
- The keywords those who came to your site also looked up
- The countries your visitors came from

This way you can analyze traffic to your own website or get insight into what’s going on your competitors’ sites. Not to mention this tool is sure to bring you some totally unique key terms your target audiences really search for.

8 - Google Insight for Search

Google Insight for Search is quite similar to Google Trends but provides a wider range of analytical data.

It also shows how keyword trend change over time, tries to predict searchers’ behavior and displays search tendencies in different countries.

It gets you the following statistics:

- Relative popularity of up to 5 search terms and how it changes over time
- Top 10 most popular related searches
- Top 10 fastest-rising searches
- Top 10 countries where the search term is most popular
- Search popularity forecast for 1 year

Before you analyze your keywords, you can set a certain region, timeframe and the span of the Web (Web Search, Image Search, News Search, Product Search) you would like to get analytical data for.

9 - YouTube Keyword Tool

Nowadays a lot of Web marketers employ YouTube immense capabilities to promote their businesses online. YouTube Keyword tool will pinpoint the most popular terms that YouTube users search for. It is very much like Adwords Keyword tool. You can get keyword ideas based on (1) the initial list of keywords you specify, (2) you video’s URL or (3) different user parameters that you specify, such as, age, gender, geographical location, interests, etc.

Just like with Adwords Keyword tool, you can see how many searches a term gets per month. Again, beware of different match types that may influence search popularity statistics.

10 - Google Analytics

And, finally, good old Google Analytics. In case you are just starting a website and do not use Google Analytics yet, you might not know what I’m talking about. Google Analytics is a popular free Web marketing tool that allows you to track your site’s performance and provides diverse analytical data regarding your site.

It also shows keywords that visitors actually used to arrive at your website. Such data is helpful for 2 reasons:

- You can see what keywords on your site bring the most direct traffic
- You can get some more keyword ideas you might have been missing out on

In order to see keyword-related statistics, go to Traffic Sources in the left-hand side menu in your Google Analytics, then choose Search Engines and add the Keyword column to the analysis table.

SEM Blog - Search Engine Marketing Blog

10 of the Best Link-Building Tips for an E-Commerce Websites

High-quality and abundant backlinks are by far the sure-fire way to drive your website to the top of search engine organic listing. No matter how Google updates its algorithms further, backlicks will always be the main ranking factor (unless social media push them back).

However, quality backlinks are not that easy to get if your website is a 100% e-commerce store. But the more challenging the task is, the more attractive it is.

Here are 10 of the Best Link-Building Tips for an E-Commerce Websites.

1 - Start blogging

Corporate blogging is an awesome opportunity to be more human and personal to your customers and create quality content people will be willing to link to. Once you start blogging, other people in your industry will comment on your posts, share them in social media, thus adding you backlinks and spreading the buzz about your e-commerce store’s blog around.

2 - Post on niche forums

We’re not talking about spam here. As an owner of an e-commerce store, you’re an expert at what you sell, so you can provide value to people by answering their questions. A link to your website in the forum signature section will be a bonus for your efforts.

3 - Get involved in niche organizations and local business associations

Thus you’ll be able to establish good business contacts offline, sharing experience and getting new ideas, partners, customers and friends.

4 - Donate to local charities and nonprofit organizations

Find charities and nonprofit organizations which link to their donor’s websites.

5 - Sponsor/organize contests and giveaways

Organizing contests or just sponsoring them is another great way to attract some links. Search for bloggers who actively organize contests for their readers.

6 - Create a coupon code

Coupons are very popular, and almost every buyer tries to find a coupon code of a store before doing a purchase from it.

7 - Offer products for review

Search for influential websites owners in your niche who write about different product and service providers, and submit your product for review.

8 - Issue news releases

Submit news/press releases to online press release distribution services. You’ll be amazed at how quickly your news item with a link to your website will spread around the web!

9 - Submit your online store to directories

Spread the word about your website in search engine directories (e.g. Yahoo! Directory), social shopping websites and other directories that provide thematic grouping of e-commerce websites.

10 - Plan and track your link-building efforts

At the end of the day, your link-building campaign will be successful only if you plan it carefully and further track the results. There’s special SEO software that can assist you in your link-building efforts.

• Reference/Source: 10 Link-Building Tips for an E-Commerce Store

SEM Blog - Search Engine Marketing (SEM) blog.

10 Out-of-the-box Reasons Why These Link Bait Ideas Worked

What on earth is Link Bait? Well, according to Wikipedia, Link bait is any content or feature, within a website, designed specifically to gain attention or encourage others to link to the website. Matt Cutts defines link bait as anything "interesting enough to catch people's attention."

Some of these link bait pieces started as TV marketing campaigns and then grew into effective link bait, which is not really important. What they all have in common is a fresh, original, outstanding idea ingrained into each of these pieces that we would like to share with you. May they be your inspiration and help you create something stunning on your website as well!

1 - Compare the Meerkat (comparethemarket.com), Humor

Why it worked: The association between "market" and "meerkat" is so obvious, that you can't but remember the site's name automatically. Plus, the idea itself is fresh and unusual - by the time you figure out what this meerkat is talking about, you are hooked. Oh, BTW, did I tell you he speaks with a foreign accent?

2 - Zombie Harmony (mingle2.com), Humor

Why it worked: Lots of people are horror movie fans, like to play zombies or just don't want to be like everybody else. So, people get naturally inspired to share something like Zombie Harmony site with others for kicks.

3 - ElfYourself (OfficeMax), Humor

Why it worked: First of all, the whole thing is extremely hilarious. Second of all, it's not just SOME funny little elves dancing to Christmas music - it's you and your best friends in elf costumes doing the moves you never knew you were capable of!

4 - Old Spice Man (Old Spice), Humor and Sex Appeal

Why it worked: The commercial is basically shot in one uninterrupted take, including some special effects. Plus, the idea of a commercial replying to your post or twit is just so wild - no wonder the Internet community jumped at it.

5 - One Red Paperclip (Kyle MacDonald), Free stuff and a know-how

Why it worked: Were Kyle trading equally valuable things, the story wouldn't get even a tiny share of the attention it got. It was all about pursuing your dream, going up the ladder of success, and everybody was really curious how this would end.

6 - Will it Blend? (Blendtec), discovery/experiments

Why it worked: How often do you see a laptop blended into a pile of dust? Besides, it's a new object every time. And the guy is so funny, asking his usual "but will it blend?" question in a serious tone.

7 - How sexy is your town? (LoveHoney), top-things list and curious facts

Why it worked: The UK Sex Map is a good opportunity to get some unique statistics. Just think about it, what other ways are there to find out how many people buy sex toys in your town?

8 - My Starbucks Idea (Starbucks Cafe), education/ego play

Why it worked: "My Starbucks Idea" creates a perfect opportunity for people to express themselves. Each idea is given a status, like "launched" or "under review", which shows that it's not merely sitting on the site.

9 - Entrepreneurs Can Change the World (Grasshopper), inspirational

Why it worked: People share inspirational videos a lot. Besides, even though the video is supposedly on entrepreneurs, it's pretty much of a universal nature.

10 - Man in Jeggings (Asylum.com), humor and experiment

Why it worked: Funny piece of writing, funny pictures, besides, these are not just mere speculations, it's a real life story.

Now, folks, I'm sure you've come across even more jaw-dropping, astounding links bait pieces online and must be wondering why they're not our list. If that's the case, hit me with rotten tomatoes, if you wish, but then take a minute to post a link to your favorite one on this blog. It well deserves a link, I think, - it's link bait after all!

• Reference/Source: Alesya - Link-Assistant.Com, SEM blog, Search Engine Marketing (SEM) blog

10 of the Best Viral Content Guide Articles

Every blogger wants to produce the best, quality and a viral content. Now that quite a lot of things have changed since then – Google algorithm changes, evolution of social media, changes in the content access devices, and with other ranking and viral factors. You have to believe that making content viral is the only upholding thing in the blogging realm where competition is inflated and that unanticipated events could happen anytime.

So I’d like to share with you my ultimate guides in my blog content creation, blog content management, and blog content promotion.

Here are my 10 Best Viral Content Guide Articles.

1 - Best Possible Experience for Users

“Search is a complicated and evolving art and science, so rather than focusing on specific algorithmic tweaks, we encourage you to focus on delivering the best possible experience for users. “ - Amit Singhal. This is the complete text to abide to if you really wish to make sense in the web. Thus, I always recommend this article of Google Webmaster Central blog to anyone who needs some guidance on how to create high quality content.

2 - Most Valuable Content Types Checklist

“The best ways to have your content spread is to have your readers share it because people trust their peers more than brands.” - Ahava Leibtag. You aim to get a debut through a very fantastic blog post, I am certain you have to put up with this checklist. As this article says, the silver bullet that will make our content sparkle has been found. This is the guide you are looking for.

3 - What Great Content is or Actually Could Be

“It seems that many content creators rely on size to measure greatness, while on the Web it’s often the other way around. The faster someone can convey a message, the greater the content.” – Tad Chef. I remember one of my clients who argued with me about content size and of how it matters to search engine rankings. That time I only send him the link of this article and he all got it. So, if you have a problem with this matter, better be informed.

4 - You Need Idea Generators

“Use experiences from your lifetime to make analogies about what you’re discussing. Or give the article a theme – sports, movies, comparisons, top 10 lists and fun facts – whatever you can think of.” - Webmaster Format. Do you have some rules regarding the source of your blog posts? Say enough to that rules. When I’ve read this article I begun to explore outside the box and say anything that I want about my niche. As it says, you don’t need any more rules. You need idea generators.

5 - Quality is the Only Sustainable SEO Strategy

“If quality, credibility, and authority can all be algorithmically identified, then certainly they are based on distinct sets of factors that in sum create signals.” Adam Audette. I always ensure that I’m taking up the excellent level with my SEO Strategy when working to my client sites. Honestly, I’m not doing much on this with my blog until I’ve found out this article that tackles on the factors of a sustainable SEO strategy. Just don’t build your SEO strategy around the algorithms. Build your SEO strategy around your users.

6 - Take Your Link Building Assessment

“The more quality backlinks you have the higher your PR will be. The mechanism is as that simple yet complicated.” – Kira Permunian. I have this blog post right after the Google Panda pagerank update last June 2011 where I took assessment with my link building methods. By having such, I found out that all just boils down to following usability standards and submission to Google’s mission in providing quality, useful and relevant content in the web when aiming a better Google Page Rank.

7 - Guaranteed Backlinks on Your Next Blog Post

“Since I have your attention, let me tell you one more thing: You have to keep people hooked on your content if you want to get links. People don’t share things they don’t read.” – ViperChill. I’ve learned a lot on this post. The ideas presented are realistic and highly applicable. If you wanted to get viral I believe you should read as what I have done with my shares and with my blog posts. Be innovative and attractive.

8 - Linkbait Headlines Every Blogger Can Use

“No matter how great your content is, if the headline sucks, it stands little chance of getting the attention it deserves.” – Eric Brantner. This is the idea of Always10 Blog of JrPlaza. When I first saw this blog, I was so sure that this will be the hit to search engines as many people love to know the “top”, the “most” and the “10s” about anything under the sun. Congratulations JrPlaza! This is really a great source of linkbait headlines. See more headlines at this blog.

9 - Know the Elements of Social Content Success

“While linkbait does bring tremendous SEO benefits from links and traffic, visitors also benefit from the quality content.” - Jordan Kasteler. Knowing this is crucial and very important in SEO and in Social Media success. If you do not know, contextual link bait is what Google looking for to get a good rank in SERPs. I find this very hard to achieve at first right after reading this post, but later on I’ve managed to get triumph on linkbaiting.

10 - How Quality over Quantity Wins

“The best way to ensure that your website ranks highly for your desired keywords is to specifically target your inbound linking strategy by entering into linking collaborations with a smaller number of websites that are specifically optimized for your keyword through content and quality.” – David from twago. This is the guest post that really makes sense a lot to me about hats in SEO. The equation to follow is Quality content + Quality site +Quality link building = Winning Site.

Now that you know my guide articles in creating a blog post, for better SEO projection and for Social Media presence, I think it’s good to hear from you. With your feedback, share the link of the most popular post of your blog. Let’s make it more popular and viral.

About Kira Permunian, the author
He is the author of SEO Geekster Online Blog. He aims to provide best SEO blogging tips, Social Media Optimization guides and technology updates to his readers. Visit his blog and don’t miss to follow him on various social media channels.

10 Real and Effective Tips to increase your Blog Traffic

It may sounds annoying since you’ve heard this one a lot (I don’t know how many times though) across the web. Experts talking about how to increase website traffic presenting it in different styles like a robot, a bee or even a dog with a flower and a cloud message above saying blah-blah-blah increase your website visitor tips (No harm intended, I’m just stating facts here) which seems reiterate info’s and definitely annoying to someone who really need the right info when he found out that it’s no more than a fraud in marketing offering tools for them to buy. That sucks.

Through blogging, the fact to express ones perspective is the main reason behind doing this stuff. To earn money is preferred when a blogger succeeding to monetize his/her works and gain avid readers (in huge volume) which we called “Generated Traffic”. The difficulty in this scenario is how to generate huge traffic to your blog or website?

Here are 10 “Real” effective ways to increase traffic or visitors to your blog based on my experience as a blogger.

1 – Create More Quality Content

For me this is a huge factor to gain traffic. What I mean in Quality is not just unique content but also enticing and interesting to readers. Search engines too loves unique content specially Google. It is important to write quality content but quantity also matters.

For beginners (blogging), post quality contents approximately 2-3 post per week. Avoid posting frequently like 2-3 Post per day…

Why? You’re not that huge like Mashable.

Solution: If you have lots of thing to say… Go on twitter!

2 – Don’t forget to submit your blogs to search engines

As I mention earlier, search engines loves contents – so submit your links to search engines like Google or Yahoo (both have an option to submit links). It’s not that when you submit your blog to these search engines, it will appear in the first page of Google or Yahoo search. The main purpose is to be listed so that you might get a chance to be search.

You may also ping your blog every time there's an update to Pingomatic or Pingoat.

Google Webmaster tool has a feature to crawl your updates automatically – so signup for it. You may consider Bing and Yahoo too.

3 – Blog Commenting

Did you know that commenting on other blogs is such powerful technique? Yes, I say it is. When you are reading post on other blogs with related niche as yours, try to leave a valuable comment so that when the blog owner or other readers may read it and proceed to your blog. It’s also another way of making friends – in doing so; you are gaining friends as well as trust and reputation.

Some blogs do accept links when you comment so make the most out of it. Links is a very important factor in ranking your blogs.

Note: If your motive is to do spamming... FORGET it!

4 – Always put RSS feed button to your blogs

Of course, you really need it because when your readers like your post, they might as well subscribe to your blog. Lots of subscription means great increase in traffic too.

5 – The power of backlinks

One way of receiving more traffic is that leaving a related backlinks in your every post. You have to make sure that your readers will probably click those links to read more of your articles and avoiding the instance of leaving your blog. Another thing about backlinking is it can help your post ranks better in search engines since it helps a lot for search engine to find your post easily.

6 – Make sure to Tag your post

Always tag your post. Try to spare your time in tagging keywords of your post. You may used Google Adwords Keyword tool or WordTracker to ensure that your keywords (labels) do have a valuable traffic either globally or locally.

7 – Bookmark your post to Social Bookmarking sites

Yes, I do agree that this step helps Always10’s traffic increase and inclined results of readers. Submitting or bookmarking your post links to authoritative social bookmarking sites like StumbleUpon, Digg, Reddit, Delicious, Folkd, Wirefan and etc will help your blog gets real views and undeniably boost traffic to your blogs like mine.

8 – The importance of SEO

Search engine optimization is quite popular especially to us bloggers. Through SEO, your blog will greatly increase visitor traffic from search engine. Adding relevant keywords and links in your posts will generate huge amount of views from search engines.

You may ask my SEO blogger/friends like Kira of LSGEEKSTER or Gian Faye of The.Loading-info.net about anything specific in that stuff.

9 – Using captivating Images

A picture paints a thousand words – that’s the easiest way to explain it. Using images in your blog post will make it looks attractive and you know, we do love reading books with pictures. You might have a chance to appear in Google Image Search (Which means possible traffic source again) if it is well optimized like adding ALT tags to it.

Why put ALT tags? Google bots or crawlers can't read images like humans do. By adding ALT tags to your images, you are simply telling the crawlers what that image is all about.

*Rant Caution: Avoid putting too many images in your post (that depends if your target audience are kids). It may hurt your website loading speed which is also important.

10 – Your blog is your trademark and signature

This is also quite important. Your blog personality reflects you. Which translate as readers knows you through your blogs. It is good to always put your blog URL in all your signatures like in email signature and Social networking profiles. Show that you own that blog and you are proud about it because that blog resembles you. Adding blog links in your business card and images will also help.

That’s all folks! Let create a better blogging future. This is ME… signing off. Ciao!

10 of 15 Keyword Research Tips for finding the Best Niche Phrases Faster

These days most professional search engine marketers all have access to the most common research tools.
For this article, we'll explore one of my favorite research tools, Wordtracker.com.

But before we get started, have you ever wondered why some people experience limitations initially in performing effective keyword research? What are the most common elements can that block some people from doing fast and effective keyword research? Why can't some people find the best results as quickly as others?

Let's talk about this first. Then I'll share some quick and easy "how to" tips that I hope will help you.

A few years ago, I wrote an e-book called Wordtracker Magic and now I have just completed volume two which is called, Wordtracker Magic 2.0 - Keyword Forensics .

I've spent time helping to teach students about how to quickly tap into the best keyword phrase trends and niches very quickly. Let's start by outlining a couple of the more common errors some people can make initially, when first using Wordtracker. For a while, I actually had the privilege of working with Wordtracker support and answering peoples keyword related questions on a regular basis, a few years ago. That was a great learning experience.

What I learned was that often, people were sometimes not finding the best niche phrases available, simply because many people naturally tended to want to "guess" at keywords, rather than fully explore the existing fresh data.

Some people say and use the word "research," but then tend to want to rely on their own "logic" or recent real world experience to examine specific phrases. In short, whether we admit it or not, there is a tendency for some of us to "guess at the keywords" that we *think* that make the most sense, but at the same time we miss a wealth of information in the process of having such a narrow focus.

Let's give you a few creative examples to get you started.....

1 - If you are a real estate agent, instead of using an obvious logical phrase like "real estate" (with 323 million competing pages on Google) or using a keyword acronym such as MLS (over 40 million competing pages on Google.)

Let's try a researching a single "root word" term like "listing" just all by itself.....leaving Wordtracker to do the hard part.

Here are a few examples which I grabbed in under 3 minutes of Wordtracker research:
(each example here with under 1000 competing pages)

At the time of writing this article.....

"house listings parry sound" - Currently only has 90 competing pages for this exact phrase.

"Wyoming MN home listings" - Currently only has 197 competing pages for this exact phrase.

"michigan real estate listing" - Currently only has 197 competing pages for this exact phrase.

"Wisconsin Home listings" - Currently only has 697 competing pages for this exact phrase.

"Central Virginia land listings" - Currently only has 95 competing pages for this exact phrase.

"north oaks minnesota home listings" - Currently only has 233 competing pages for this exact phrase.

2 - If you are an affiliate marketer.

Instead of researching the exact product you want to explore in a phrase (for example "candlestick holders,") try using a single word like "holder" to determine exactly what type of "holders" are in highest demand with lowest competition.
You may discover many other products with much better windows of opportunity.

Examples using a root word of "holder"....(my research time here was 90 seconds - each phrase under 10 competing)

"motorcycle wheel holders" KEI 676.0 Competing pages on Google 1

" southwest pot holders" KEI 768.0 Competing pages on Google 3

"hanging vine holder" KEI 924.5 Competing pages on Google 2

" folbe fishing rod holder" KEI 1156.0 Competing pages on Google 9

" .30 Remington shell holder" KEI 1444.0 Competing pages on Google 1

3 - Try working with descriptive verbs.

Instead of researching a specific product using comprehensive search, try researching descriptive verbs like "new" or "old" or "rare" or "limited" or "reconditioned" or "polished" or "bronzed" or whatever...? Try using any type of descriptive terms to explore all kinds of interesting data.

4 - Did you know there are differences between the written word and spoken dialogue?

Instead of researching common descriptive terms, try exploring natural sounding "dialogue." Try to remember to explore "words" based on dialogue, not just on written copy. Your customers often will say things to you in their dialogue that give you a great starting place to explore data.

5 - Don't forget to research and explore the world of color.

What happens if you enter a single term representing a color like "red," or "aqua" or green or any color?

6 - Explore any type of data at all in terms of a root word.

Don't forget to explore everything and anything that comes to mind. From a topic you notice on the news to something that may not even be a word at all. What happens if you try to explore a number or a price like $9.95 instead of a word?

7 - Instead of just thinking of your research as "keywords" try thinking in terms of your audience's "topics of interest."

8 - Instead of researching keyword phrases try watching for "behavioural trends" or keywords that "tell a story."

Examples of keywords that are telling:
"miniature doll instructions" KEI 961.0
"golf swing instruction dvds" KEI 1741.0
"how to build secret compartments" KEI 280.3
"building a basement in your home" KEI 512.0
"easy build shed kit" KEI 520.0
"How to Build an Icehouse" KEI 661.0
"build a reptile rack" KEI 676.0
"how to build military bunkers out of sand bags" KEI 729.0
"how to build custom furniture" KEI 1444.0

9 - Consider any type of tools that you might research using terms like "calculator" or "maps" or "directions."

10 - Consider exploring topics related to specific seasons, which may be appropriate for your Web audience.

Please visit searchengineworkshops.com to view all 15 Tips. Thank you.

• Reference/Source: searchengineworkshops.com by John Alexander